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UID:6a3bb3244c5a9
DTSTAMP:20260624T103620Z
DTSTART:20260628T210000Z
DTEND:20260628T223000Z
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SUMMARY:IBIE Spotlight: Plan Now\,  Win Later - Rethinking Your Trade Show Strategy for IBIE and Beyond
DESCRIPTION:With IBIE 2028 on the horizon\,  now is the time to start think
 ing differently about how you show up on the exhibit floor. Today’s trade
  show success isn’t just about visibility and badge scans\,  but about cr
 eating meaningful interactions that drive real business outcomes. In this s
 ession\,  Kimberly Hardcastle will[..]
URL:https://www.bema.org/eventon/ibie-spotlight-plan-now-win-later-rethinking-your-trade-show-strategy-for-ibie-and-beyond/
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