Association Outreach & Engagement Committee Meeting

Term Goals:

• Execute member listening initiative
  • Each committee member conducts 5-8 structured conversations with assigned members to identify emerging issues and unmet needs
• Lead association and program engagement campaigns
  • Peer-to-peer engagement to invite members to programs, encourage new members to engage, reconnect members who have not recently participated
• Serve as the BEMA Intel Advisory Council
  • What intelligence do members need right now? What questions should BEMA be asking? What topics deserve deeper research? Which trends require discussion beyond data?
• Conduct Industry Pulse Discussions
  • Rather than relying on surveys, the committee will host 30-minute listening sessions with target audiences: operations, HR, sales, young professionals, etc.

Chair persons: Eric Cruse, Teresa Ruder, Audrey St. Onge

If you are interested in joining the committee meeting, please reach out to Emily Bowers.