In this episode of On a Roll, Kerwin Brown sits down with Jorge Zarate, Senior Executive with Grupo Bimbo, for a fascinating conversation about his nearly four decades in the baking industry. From growing up in Mexico and discovering his passion for food science, to helping Bimbo expand from 17 bakeries in one country to more than 245 across 39 nations, Zarate shares stories of growth, global adventure, and lessons learned along the way. He talks about the importance of community within the baking world, the challenges of leading teams across cultures, and his belief that the industry’s blend of tradition, innovation, and heart is what keeps people “happily trapped” in it for life.