FOR IMMEDIATE RELEASE
January, 26, 2026
Emily Bowers
913/338-1300
ebowers@bema.org
BEMA Announces Seb Terry as Keynote Speaker for BEMA Convention 2026
Overland Park, KS — January 26, 2026 — BEMA is pleased to announce that Seb Terry, internationally recognized keynote speaker and expert on personal transformation, peak performance, and creating environments for success, will deliver a keynote address at BEMA’s Convention 2026. Seb will take the stage on Saturday, June 27, 2026.
Based in Venice, California, Seb Terry is an Australian-born speaker known for his engaging storytelling, humor, and interactive style. His work focuses on helping individuals and organizations unlock potential, embrace change, and align passion with purpose to drive meaningful results.
Seb’s perspective is shaped by a life-changing moment in his mid-twenties that inspired him to pursue a series of ambitious goals aimed at creating greater happiness and purpose. That journey evolved into a best-selling book, a reality television series, and a globally delivered keynote that has reached audiences on all seven continents.
“Seb’s message will resonate strongly with the BEMA community because it speaks directly to the people behind our businesses. Our industry is built on collaboration, resilience, and continuous improvement, and Seb brings a powerful perspective on how individuals and teams can perform at a higher level while staying grounded in purpose and culture. His ability to connect personal transformation with real-world leadership makes him an excellent fit for our audience.”, stated Jay Hardy, BEMA Chairman.
Today, Seb brings a refined framework and methodology to his presentations, equipping leaders and teams with practical tools to build resilience, strengthen culture, and create environments where people and performance thrive. He has worked with Fortune 500 organizations including Google, Berkshire Hathaway, Bank of America, and McKesson.
Seb Terry’s keynote will be a featured highlight of BEMA Convention 2026, BEMA’s premier annual event for baking industry leaders, suppliers, and partners. The Convention brings together education, networking, and industry insights designed to help organizations navigate change, strengthen leadership, and drive future success.
Registration for BEMA Convention 2026 is now open. For event details and registration information, visit www.bema.org.
About BEMA Convention 2026
BEMA Convention 2026 is the association’s premier annual event, bringing together baking industry leaders, equipment and ingredient suppliers, and strategic partners for education, networking, and collaboration. The Convention features keynote presentations, expert-led sessions, and opportunities to connect with peers while exploring trends, challenges, and innovations shaping the future of the baking industry.
About BEMA
Founded in 1918, BEMA (Bakery Equipment Manufacturers and Allieds), is an international, not-for-profit trade association representing leading bakery and food suppliers. BEMA creates authentic connections that improve its members’ businesses and the industries they serve. Its members utilize the value they gain through BEMA networking and educational events to provide their customers with the most effective, innovative solutions in the baking industry.
