BEMA-U Market Minute

30 Minutes of Insights,
30 Minutes of Impact

BEMA-U Market Minute Info 1

What is BEMA-U Market Minute?

BEMA-U Market Minute is a member-exclusive quarterly webinar series designed to keep you informed, prepared, and ahead of the curve in a rapidly changing world.

Each 60-minute session delivers:

  • 30 minutes of expert-led content focused on the current state of the baking industry
  • 30 minutes of open discussion for questions, insights, and real-time industry dialogue

From tariffs, trade policy, and the cost of metals to supply chain pressures and the broader geopolitical atmosphere, Market Minute translates complex global forces into practical, industry-specific takeaways. Subject matter experts will break down what’s happening now, what’s on the horizon, and what it all means for your business.

Attend Our First BEMA-U Market Minute December 9

Navigating Tariffs & Trade Policy in 2026

Tariff policy remains in flux as we head into 2026. Our industry is managing steep IEEPA and Section 301 tariffs—some as high as 50%—on imported machinery, parts, steel, aluminum, and copper. A new federal review could also introduce tariffs on robotics used in U.S. manufacturing.

Recent trade agreements offer potential opportunities, but benefits for our sector remain uncertain. A pending Supreme Court ruling on IEEPA tariffs may bring temporary relief, while President Trump has signaled new tariff actions if needed.

With policy shifts accelerating and tariff fatigue growing, what should our industry expect? And how do we prepare?Login or create your BEMA account to join us for our webinar on December 9thto get the latest insights and ask questions as we plan for 2026 and year two of Trump 2.0 trade policy.

BEMA-U Market Minute Info 2

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BEMA-U Market Minute Details

Young professionals across BEMA member companies who are responsible for strategy, operations, procurement, finance, and planning—and anyone who needs timely intelligence to support better decisions.

Created by BEMA-U for today’s rapidly shifting business environment, Market Minute ensures members stay informed, connected, and prepared for what’s ahead.

  • Stay current on key trends and market drivers
  • Understand how geopolitics and economics are impacting the baking sector
  • Engage directly with subject matter experts and fellow members
  • Access practical tools you can apply immediately

Shawn’s tenure in international trade and global value chains spans more than 25 years managing global sourcing and supply issues on behalf of U.S. companies of all sizes as well as related industry associations, primarily in the food and agriculture sector.

Shawn is a cleared industry advisor to the U.S. Government on trade issues affecting U.S. small, minority and women-led businesses (past Chair, Industry Trade Advisory Committee/ITAC 9), and served on USDA’s Agriculture Trade Advisory Committee(ATAC) for processed foods for two terms from 2008 to 2015. She has been a licensed U.S. Customs broker since 2007 and is a Certified Customs Specialist. Along with members of her TradeMoves’ team, she is a Certified Global Business Professional.

Shawn received her Bachelor’s from the University of Michigan and her MBA from George Washington University, where she was awarded the Wolcott Fellowship in International Business. Shawn currently sits on the Advisory Council for GWU’s Center for International Business Education and Research (GW-CIBER).

Outside of her time supporting U.S. companies’ cross-border trade strategies, Shawn can be found cheering her kids on from the sidelines of high school sporting events.