04 May Press Release: BEMA’s “We Knead You” Campaign Supports Front-Line Workers, QSRs and Feeding America
For Immediate Release
May 4, 2020
BEMA’s “We Knead You” Campaign Supports
Front-Line Workers, QSRs and Feeding America
Overland Park, KS: In a time of unprecedented need, BEMA (the Bakery Equipment Manufacturers and Allieds) is engaging its members to actively support hard-hit community QSRs by providing meals to heroic front-line workers through its member-wide “We Knead You” giveback initiative.
For every BEMA member company that purchases meals from local QSR/fast casual restaurants for donation to area essential workers, BEMA will donate $500 (up to a total of $25,000) to Feeding America, the nation’s largest domestic hunger-relief organization.
“We are proud to share in the efforts of supporting our communities during this pandemic, including the support it will provide Feeding America,” said Kerwin Brown, CEO, BEMA. “The ability to share in the social responsibility of these efforts through the “We Knead You” campaign will bring some positive news during an otherwise negative time.”
The “We Knead You” campaign is in direct support of BEMA’s ongoing mission to connect, educate and provide resources for its members and the industries they serve. Help BEMA create buzz and momentum around the “We Knead You” campaign by sharing photos and videos of giveback efforts on social media using #WeKneadYou.
Founded in 1918, BEMA (Bakery Equipment Manufacturers and Allieds), is an international, not-for-profit trade association representing leading bakery and food suppliers. BEMA creates authentic connections that improve its members’ businesses and the industries they serve. Its members utilize the value they gain through BEMA networking and educational events to provide their customers with the most effective, innovative solutions in the baking industry.
About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger.