BEMA-U Market Minute: Location, Location, Location: Making the Most of IBIE 2028 Space Draw

Your IBIE 2028 exhibit strategy starts long before the booth is built. With space draw approaching, exhibitors will soon make one of their earliest—and potentially most consequential—show decisions: where to locate on the show floor.

This session will explore how to approach space selection strategically, looking beyond simply securing the biggest or most familiar location. From traffic patterns and neighboring exhibitors to entrances, education, food, and other attendee destinations, we’ll examine the factors that can influence how attendees discover and engage with your booth.

You’ll leave better prepared to evaluate your options during space draw and select a location that supports your business goals, your booth experience and the audiences you most want to reach at IBIE 2028.