IBIE Spotlight: Plan Now, Win Later - Rethinking Your Trade Show Strategy for IBIE and Beyond

With IBIE 2028 on the horizon, now is the time to start thinking differently about how you show up on the exhibit floor. Today’s trade show success isn’t just about visibility and badge scans, but about creating meaningful interactions that drive real business outcomes. In this session, Kimberly Hardcastle will share data-backed insights on how attendee expectations are evolving and what that means for exhibitors in the wholesale baking industry. From redefining success through ROI and ROO, to designing more engaging, experience-driven booths, to aligning pre- and post-show strategies with business goals, this session will challenge conventional thinking and help you plan more strategically … before key decisions are locked in. Whether you’re preparing for IBIE or any event in your portfolio, you’ll leave with a new lens for evaluating your exhibiting strategy – and the confidence to make smarter investments that pay off over time.

Learn more about Allen and Kimberly by clicking here.

Who attends: Baker and supplier business attendees only. This event is NOT for adult guests or kids. Attire: Resort Casual

The Grand Ballroom is #1 on the BEMA Convention map.