Labor has always been a concern in the industry, and it will certainly be a hot topic at IBIE. While there’s been a lot of buzz about The Great Resignation, which centered around individuals primarily in the hospitality and service industries, the Great Reshuffle is revealing even bigger changes ahead.
Planning ahead is not something many of us have had the luxury of doing over the past couple of years. In fact, these days doing so can feel like an absolute extravagance.
As we enter March, this is the time to start building your marketing campaign for IBIE. The work done now will be key to building and strengthening associations between your business and IBIE and creating a base for lead generation for your company’s varied services, ingredients and equipment.
As the Western Hemisphere’s largest and most comprehensive baking event, I’m amazed at the ongoing advances in marketing and sales assistance provided by IBIE, and the 2022 show is shaping up to be no exception. Keep reading to learn about the best ways to represent your company’s brand at IBIE 2022!
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