New Member Company Spotlight – Hartmut Siegel of Schubert North America

Hartmut Siegel of Schubert North America

Schubert North America, LLC
Hartmut Siegel
Phone: 980-244-3140

Hartmut Siegel is the Chief Executive Officer of Schubert North America.   Mr. Siegel has been with the company for 18 years.  In his role as the CEO, he is responsible for the entire management and development of the North American market. During his previous roles as the Director of Sales for the Schubert Group as well as Sales Manager in the UK, he has acquired a broad skillset and understanding regarding the needs and requirements of our various customers.

As a member of BEMA, we are looking forward to strengthening our network within the industry to learn more about our customers’ needs and market requirements to satisfy our customers to the fullest.

Upon Mr. Siegel joining, Ms. Kelly Allen, Membership Manager for BEMA had an opportunity to ask him a few questions about himself. 

Q: What do you love most about working in the baking industry?

A: The baking industry is facing major challenges: The declining availability of labor, increasing minimum wages and rapid changes in market requirements pose a risk to the profitability of the bakery manufacturers. Our efficient and highly flexible solutions enable bakery manufacturers to successfully meet the market requirements of the future. Schubert offers modular and scalable automation for all types of business fields. Small sized bakery producers as well as large international corporations rely on flexible robotic automation and packaging solutions of Schubert.

Q: Personal interests or volunteer activities that you enjoy?

A: I am very much into sports activities such as running and playing golf, besides that I enjoy watching basketball and exploring North America.

Q: If you could have a superpower, what would it be?

A: It would probably be the ability to travel through time. It must be very exciting to spend some time in the past as well as in the future and then to return to reality, just like Marty McFly did in “Back to the Future”.

Q: Tell us anything else you would like BEMA members to know about you or your company?

A: The Schubert Group is run by a second generation of owners. The company has developed a very unique corporate culture, based on mutual trust between Schubert and its employees, where individual responsibility and the encouragement of innovation are given high priority.



Schubert North America is the largest foreign subsidiary of the German Schubert Group, a global leader in the field of modular, intelligent top-loading packaging systems. Over the past 50 years, Schubert has played a decisive role in the development of the international packaging market.  Schubert has been active in North America since 1998 and established its North-American headquarters in Charlotte, North Carolina in 2015. At our North American headquarters, we are offering a comprehensive spectrum of services such as sales management, project management, application engineering, classroom and on-site training, consulting, after-sales service and hotline support as well as spare parts sales. With sales of 46 million US dollars, North America is Schubert’s most important export market worldwide. With high-level consistency and foresight, the company has aligned itself to the current and future needs of its customers, while breaking entirely new ground in terms of technology.

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