4 ways BEMA gives you a competitive advantage: #2 – Member-Focused Value And Engagement

Kerwin BrownKerwin Brown, President/CEO

In my previous post, I told you how Innovative Training and Education gives you an overwhelming competitive advantage. Here is how member-focused value and engagement benefits you.

Member-Focused Value and Engagement

Remember, BEMA’s overarching mission is to:

  1. Connect
  2. Educate
  3. Provide resources for our members and the industries they serve

Notice the first part of our mission: connecting.

Being a membership organization, one might think that member-focused value and engagement would come naturally, and to some extent it does. Our core membership is highly-engaged and aware of the services BEMA offers to member companies. As a core member (the ones most likely reading this post!), you gain valuable return on investment from your membership.

But what about those not at the core? How do we communicate to your fellow members who aren’t as involved? How do we let them know the value of their membership and encourage them to become more engaged? How can we showcase and leverage the benefits of our events like IBIE, Summit/BakingTech and Convention to provide each member the maximum value proposition?

Answering these questions requires intention and creativity. It also requires a personal approach…BEMA’s specialty. We are going where the members are.

  • Tradeshows
  • Conferences
  • Other industry association events
  • and, right to our members’ facilities

#TourdeBEMA is membership engagement in action.

Kelly Allen visits BEMA members on the annual Tour de BEMA

Stay tuned for the next blog post which will explain how alliances and partnerships benefit you as a BEMA member.

No Comments

Post A Comment