BEMA Convention 2018

baking convention 2018

BEMA Convention 20118

Perfect Location Makes for a Perfect Convention

Amazing weather, a breathtaking venue, and world-class staff at Hilton Los Cabos created the ideal setting to make BEMA’s 2018 Convention a raving success.

With that perfect combination, connecting and learning becomes so much easier.  Conference attendees are focused on learning from the valuable panels and interactive sessions.  Bakers and producers are engaged in every aspect of the meeting which creates real value for bakers and suppliers.

Cabo is a special place for my family over the years and was the picture-perfect place to bring together family and business at Convention…Jay Hardy, Convention and Program Co-Chair. 

Whether Convention is near the ocean or in the mountains, BEMA utilizes Convention to answer the call of connecting and educating the industry, offering the right blend of work, family, education and connecting in the perfect venue. Thank you for attending Convention 2018.


Convention 2018 Pictorial Highlights & Presentations


Contact Jennifer Prusa, Meetings, at BEMA with any questions or concerns about these images.

Photos coming soon.

Contact Jennifer Prusa, Meetings, at BEMA with any questions or concerns about these images.

Contact Jennifer Prusa, Meetings, at BEMA with any questions or concerns about these images.


A special thank you to all the sponsors
that made great things happen at Convention 2018


Convention Agenda and Checklist

Attendee List

Attendee List

Attendee List 2018

Airport Transfers

Airport Transfers

Hilton Transfers

The Hilton Los Cabos offers two levels of service for transfers between the airport and the hotel.  To book your airport transfer, download and complete the appropriate form and email to:

Maria Bauza,

Direct line: 011 52 624 14 56 500


This transportation service will be billed to your hotel room account at the Hilton.



  • This is the most economical service.
  • USD 68.00 + tax, per person round trip
  • Van service
  • You might need to wait for additional passengers on another flight up to 50 minutes MAX.




  • USD 135.00 + tax for a Sprinter van; USD 250 + tax for an Escalade, round trip
  • This is a private service, no waiting




Gray Line is a reputable transportation service that operates in cities around the world for over 100 years (just like BEMA!).  Grayline extends these special rates for BEMA Convention attendees.


  • Shared shuttle roundtrip service.
  • There may be up to three stops on the way at different hotels.
  • USD 25.00 (adult or child) – round trip.
  • Driver gratuity not included.



Private Ford Transit Van

  • Accommodates 1-8 passengers for the same price.
  • No stops – goes directly to the Hilton.
  • USD 130 (total for up to 8 people) – round trip
  • Driver gratuity not included.

Private Luxury SUV

  • Accommodates 1-5 passengers for the same price.
  • No stops – goes directly to the Hilton.
  • USD 150 (total for up to 5 people) – round trip
  • Driver gratuity not included.


Contact Grayline directly by phone or email to book your transportation and mention the BEMA code:  BEMAHH18



Baker Guests and Speakers

Baker Guests and Speakers

Convention strengthens the connections among industry leaders by making time for insightful dialog. At the 2018 Convention, you can hear from customers on these topics:

Donut Panel
Wed June 20| 8:00am – 9:15am

The donut market is experiencing rapid growth.  The panel will address challenges like long shelf life, trans fat reformulation and how BEMA members can support them as they increase production.


Dave Hipenbecker, Hostess

John Dairman, Donut Peddler

John Dairman, Donut Peddler

Baking Industry Forum (BIF) – Lean Manufacturing
Wed June 20| 9:30am – 10:20am

The Baking Industry Forum will lead an interactive discussion on Lean manufacturing.  This systematic method of production employs tools to minimize waste without sacrificing output.  Focusing on the workplace culture associated with successful lean execution, as well as the popular 5S strategy. BIF is a working group of bakers and suppliers addressing issues facing the entire industry

Brandon Heiser, Roskam Baking

Brandon Heiser, Roskam Baking

John Mulloy, 151 Foods

John Mulloy, 151 Foods

Mike Porter, Genesis Baking Company

Mike Porter, Genesis Baking Company

Karl Thorson, General Mills

Karl Thorson, General Mills

Pat Wilkens, Highland Baking

Pat Wilkens, Highland Baking


Sweet Goods Panel
Thurs June 21 | 10:00am – 10:50am

The sweet goods session will examine how issues like portion size and nutritional trends affect equipment, packaging and ingredient needs.

Jonathan Robins, Robins Bakery

Jonathan Robins, Jonathan Robins Bakery

Brian McGuire, Original Desserts

Brian McGuire, Original Desserts

Paul Chan, Krescent Plus

Paul Chan, Krescent Plus

Guymont Drouin, Canada Bread

Guymont Drouin, Canada Bread


China Baking Industry Panel
Thurs June 21 | 11:00am – 12:00pm 

BEMA will present part two of a series on the China baked goods market begun at Summit in February.  Building on the understanding of that market and best practices for member companies.   BEMA will host leading bakers in China including Mark Bendix, Bimbo QSR; JJ Wu, Mankattan, and Liang Hao, Hanbao One Food Co.

Mark Bendix, Bimbo QSR

Mark Bendix, Bimbo QSR

JJ Wu, Mankattan

JJ Wu, Mankattan

Hao Liang, Hanbao One Food Co.

Liang Hao, Hanbao One Food Co.


Latin American Baking Industry
Fri June 22 | 8:30am – 9:15am

Maria Gollo, Innovation/Global Marketing for Grupo Bimbo, will discuss growth and consumer trends in Latin America.  Her insight will help BEMA members better understand how these trends affect production requirements. Liborio Villalobos, VP of Global Engineering & Asset Management for Grupo Bimbo will also attend Convention.

Maria Gollo, Grupo Bimbo

Maria Carolina Gollo,
Grupo Bimbo


Guests attending
All bakers will be in attendance at BEMA-Connect, small group dinners and BEMA networking events

Jesper Albertsen, Lantmannen-Unibake

Jesper Albertsen, Lantmannen-Unibake

Keith Collier, Kings Hawaiian

Keith Collier, Kings Hawaiian

Ramon Rivera, BBU

Ramon Rivera, BBU

Jeffrey Teasdale, Pepperidge Farm, Inc.

Jeffrey Teasdale, Pepperidge Farm, Inc.

Esteban Gomez

Esteban Gomez, Roskam Baking

Jeremiah Tilghman, Canyon Bakehouse

Jeremiah Tilghman, Canyon Bakehouse

Dave Watson, Campbell Soup Company; Pepperidge Farm

Dave Watson, Campbell Soup Company; Pepperidge Farm

Richard Ybarra, Publix

Richard Ybarra, Publix

Robert Young, Aryzta

Robert Young, Aryzta

BEMA Connect

BEMA Connect

BEMA Connect – One Member, One Baker – Connecting
Friday, June 22   9:30am – Noon

BEMA Connect introduces bakers to suppliers they aren’t currently working with and matches the baker’s needs with BEMA members’ specific solutions.  Speak one-on-one with bakers, speed dating style at this popular event.


Register to connect one-on-one in 15-minute meetings with two to three different baker guests on Friday, June 22 at Convention.  Please come prepared to make the most of this opportunity.  Matches are made by company, not individual member, so only one person from your company needs to complete the survey. To participate, registration will open on May 8th at 12:00 Noon CST and close May 11th at 5:00 CST.

The purpose of BEMA Connect is to encourage new opportunities and to match companies who may not have done business together in the past.

How It Works

Each member company is guaranteed at least two 15-minute meetings with two different baker guests at Convention. You may switch out a company representative for each meeting, but only one company representative may attend any one meeting.

We will hold two sessions with three meeting times each and a break in between each session.

Session 1:  9:30 am – 10:25 am

Break:  10:25 am – 10:40 am

Session 2:   10:40 am – 11:35 am

If you plan to participate in BEMA Connect, please block out your schedule to be at the event for the entire time.

The Matching Process

An impartial review committee will use the information provided through the survey from both parties (baker guests and you) to match the two groups so time spent is valuable for both.

Please note that we use your requested bakers as a guideline and cannot guarantee meetings with the bakers you list.

Please complete your registration by 5:00 pm CDT on May 11th.

For questions, email Kelly Allen ( or Emily Bowers ( or by calling 913-338-1300.

Small Group Baker Dinners

Small Group Baker Dinners

Small Group Dinners with Bakers
Thursday, June 21   7:00pm – 10:00pm and
Friday, June 22   7:00pm – 10:00pm

At Convention, Small Group Dinners with Bakers is a unique opportunity for members to network with our baker guests over a good meal.  On Thursday and Friday night, BEMA will organize groups of bakers and suppliers – spouses/guests included – to enjoy local cuisine at various locations near the resort. These dinners require advance registration.  To participate, registration will open on May 8th at 12:00 Noon CST and close May 11th at 5:00 CST on a first-come, first served basis.

Important Details:

  • An email with the link to sign up will be sent to the email address you provided when you registered for 2018 Convention.
  • Space is limited and fills up fast! Complete survey as soon as possible
  • Members will be assigned to a dinner based on baker preference and the order in which the request was made.
  • It is best to rank as many bakers as possible within your survey.
  • Member companies can send representatives to more than one dinner in a single night, but only one representative from each member company will be in attendance at each baker table.
  • ONLY registrations made via the link below will be accepted.  Please do not call or email requests to BEMA staff for a dinner.
  • If you need your assistant to access the survey link, please send name and email address to Jennifer Prusa at prior to May 8th.


Small Group Dinner Confirmations

Confirmations for all Small Group Dinner arrangements will be communicated via email the week of May 21st to those who registered.

For a full list of baker guests and dinner details click the button below

Special Events

Networking Activities & Events

Welcome Reception
Tuesday, June 19   5:30pm – 7:00pm

BEMA Board of Directors invites you to attend the welcome reception to have an opportunity to relax with your colleagues, meet 1st time attendees and catch up with old friends and their families.


First Time Attendee Adventure
Wednesday, June 20   1:30pm – 4:30pm

All first-time attendees are invited to join this afternoon adventure and get on the fast track to connecting with your colleagues at Convention.


Theme Dinner:  ¡Celebrar Mexico!
Wednesday, June 20   6:00pm – 10:00pm

Get ready to celebrate all things Mexico! Enjoy traditional music, dance and food. Experience a Mexican marketplace and meet local craftspeople. All around the Hilton’s beautiful Dolphins pool.


Chairman’s Dinner – on the beach
Saturday, June 23   7:30pm – Midnight

Our 2018 Chairman’s Dinner is also our 100th birthday party!  Celebrate our first century and usher in the next while enjoying dinner and dancing on the beach.




We are shaking up tours a little this year!  First – you can book on two afternoons – Wednesday and Thursday. Next – you’ll book directly with Cabo Adventures, a first-class, local tour company – they are offering a 15% discount for BEMA members.


Activity availability for BEMA tour sessions is limited and offered on a first-come, first served basis.  Please book early for best selection with the BEMA groups on Wednesday and Thursday afternoon. Additional activities are available through Cabo Adventures’ regular daily bookings. You may book directly through them for additional days and times.  Please keep in mind that BEMA business sessions, golf tournament are held in the morning and that BEMA hosts events in the evening; plan your activities accordingly!

Click here to download a PDF brochure about these activities.

Dolphin Swim, Ride, Encounter

Dolphin Swim (40 min) - i90 break here - Departs 2:00 PM and Returns 4:30 PM
$Adult - $160.65, Child - $84.15
Dolphin Swim and Ride (30 min) - i90 break here - Departs 2:00 PM and Returns 4:30 PM
$Adult - $135.15, Child - $84.15
Dolphin Encounter (20 min/non-swimmer) - i90 break here - Departs 2:00 PM and Returns 4:30 PM
$Adult - $101.15, Child - $84.15

Off Road Adventure

Off Road Adventure - i90 break here - Departs 1:00 PM and Returns 5:30 PM
$Price based on riders - $199 - $399

Outdoor Adventure - Zipline/Rappel

Outdoor Adventure - Zipline/Rappel - i90 break here - Departs 12:30 PM and Returns 5:00 PM
$Adult - $109.65, Child $84.15

Snorkel, Kayak & Paddleboard

Snorkel, Kayak & Paddleboard - i90 break here - Departs 1:00 PM and Returns 5:00 PM
$Adult - $72.25, Child $55.25

Luxury Day Sail

Luxury Day Sail - i90 break here - Departs 12:30 PM and Returns 5:00 PM
$Adult - $92.65, Child $84.15

*Return times are approximate.

To book your activity on BEMA ACTIVITY DAYS

Call or email Mark Watson or Fernando Gomez

Phone:  011+624 173 9500 Ext. 220

Email or

Cabo Adventures Website

Reservation Policy/Cancellation Policy/Restrictions


Guests will be sent a secure credit card authorization form to complete and return to Cabo Adventures to guarantee their reservations.


  • Cancel 24 hours or more before your scheduled tour – no charge
  • Cancel 12 to 24 hours before the tour – 50% charge
  • Cancel less than 12 hours before the tour or no show – 100% charge


  • Expectant mothers are not permitted on any tour/activity.
  • Dolphin Programs. Each child 9 years or less must be accompanied by a paying adult in the water. Cameras not permitted in the pool areas
  • Off road adventure. Minimum age to drive is 18 years. Guests must produce a valid driving license. $30usd insurance fee to be paid on arrival per driver. Cameras not permitted during the tour
  • Outdoor adventure. Minimum age to drive is 18 years. Guests must produce a valid driving license. $25usd insurance fee to be paid on arrival per vehicle. Cameras not permitted during the tour. Max weight 265lbs / 120kgs
  • Snorkel & Sea Adventure. Max weight limit 265lbs / 120kgs
  • Luxury Day Sailing. Guests must remove footwear before boarding

Golf Tournament

Golf Tournament

The BEMA Cup Golf Tournament, Cabo Real Golf Course

With great views of the Sea of Cortez, you’ll enjoy the course and the company at the annual BEMA golf tournament.  This scramble incorporates some fun rules to even the playing field.  Register for golf when you register for Convention.  BEMA’s Golf Tournament will be held in the morning on Tuesday, June 19, the first day of our meeting. Please plan your travel accordingly.

Right-handed or left-handed clubs are available for rent at a cost of $60 per set. Click here to rent golf clubs for the tournament.


Golf Tournament Transportation

The Cabo Real Golf Course is about 10-minutes from the Hilton.  The first motor coach to the golf course will depart from the Hilton Group Lobby at 7:00 am.  Additional shuttles will depart at 7:15 and 7:30 am.  Plan to leave on the early shuttle if you wish to visit the driving range. Return transportation will be provided and will depart from the course at 12:45 pm and 1:00 pm.   If you bring your own clubs to Cabo, please identify yourself as part of the BEMA golf tournament when you check your bags with the bellman upon arrival.  The hotel staff will pull your bags on the morning of the tournament and have them loaded onto the golf bag transport van.

How To Deduct Value Added Tax (VAT)

How To Deduct Value Added Tax


As a member of a group meeting for business in Mexico, your VAT (value added tax) charged to sleeping room rental fees can be deducted from your folio after the following items are provided to BEMA.  This will save you 16% per night.  To have the VAT deducted you MUST provide the following to the BEMA staff upon check in at THE BEMA REGISTRATION DESK:

      1. Copy of the Immigration Form* for EACH person, regardless of age, travelling with you.
      2. Copy of Passport for each person, regardless of age, travelling with you.

We can make copies of your passports and immigration cards at the BEMA registration desk and have extended hours to do so. Please bring them with you when you pick up your welcome packet and badges.

Does not apply to citizens of Mexico.

*The Immigration Form is provided either on your flight before you land in Mexico or at the immigration plaza at the airport. You will fill one out for EACH person in your party regardless of age. Immigration officials will give you the bottom portion of the form as you pass through their station.  KEEP THIS – BEMA WILL MAKE A COPY OF THIS FORM AND YOUR PASSPORTS UPON ARRIVAL AT THE HOTEL. You will be asked for the form again at the airport upon departure. 

BEMA Gives Back - Service Event

BEMA Gives Back – Service Event

Saturday | June 23, 2018
9:00 am – 12:00 Noon

Throughout BEMA’s history, we’ve been driven by giving back to the industry and to the larger community.  This year BEMA families will get a chance to participate in BEMA’s first service day. We’ll help local agencies in Cabo with school supplies, first aid supplies, shoes and even bunk beds. After a simple breakfast on Saturday, everyone can pitch in!

BEMA Gives Back Service Event Sponsored by

Clif Bar


Sign up using the BEMA Gives Back Service Day Sign-Up Genius (link below) to select the school supplies and/or first aid supplies you want to bring. Individuals can bring 300 USD duty free per person in goods and merchandise into Mexico. It is recommended to carry receipts for all goods.

Then pack them in your suitcase or buy them once you arrive. There is a Costco, Walmart and other stores in Los Cabos that sell many of the requested donations. Sign up for the activity stations will be held at the event on Saturday morning.


Give your donations to the BEMA staff at the registration desk on Monday and Tuesday. 

EVENT AGENDA: What to expect

9:00 am – 10:15 am – Breakfast, Information & Instructions

We’ve scaled back breakfast so that we can invest more time in the service activities, so enjoy a simple meal while we learn about the agencies we’ll help and the activities we’ll do.  You’ll also be given a chance to sign up for one of the activities.

10:15 am – Noon – Service Activities

Let’s get started!  Go to your assigned station and get to work.  We’ll have plenty of coordinators on hand to help and give instructions. All tools & supplies will be provided.


DESCRIPTION: Who we’ll help and what to do


Recipient: CAM – This school for special needs children needs supplies to help them through the school year.  We’ll organize the supplies into categories and count each box.

Helpers needed: Kids – this is a great job for little kids (with one parent)


Recipient:  Casa Hogar – This home for children in the foster system needs bunk beds for a new girls bedroom in their Cabo San Jose location they also need cribs at this location.  Teams of four will assemble each bed.

Helpers needed: Adults and older kids (sorry no little kids for this one)


Recipient: Liga Mac is a service agency that provides short term assistance to families experiencing financial crisis (loss of job, hospitalization). When families come to them for help, they can give their kids a back pack to start the school year off right!

Helpers needed: Adults and older kids


Recipient: Tree of Hope is an assistance program providing clothing and food for families that are not helped by other institutions. Each participant in this activity can paint a pair of White canvas shoes to be distributed by Tree of Hope.

Helpers needed: Adults and older kids (sorry no little kids for this one)


Recipient: CIME is a daycare center for children and young adults with mental disabilities. Math boards are a tactile way for them to learn math skills.  BEMA families will cut and paint wooden pieces to fit on the math boards.

Helpers needed: Adults and older kids (sorry no little kids for this one)

Hotel Rooms & Rates

Hotel Rooms & Rates

Hilton Los Cabos Beach and Golf Resort
Los Cabos, Mexico
Hotel Phone (dialing from US): 011 52 624-145-6500
Reservations (BEMA): 011 52 624-145-6598  – Mariana Gonzalez or Damariz Ruizsouza

The following room types are available. To book your room, please contact the hotel.


Deluxe King or Deluxe Double Queen

Full ocean view. For families, two connecting rooms (a king and a double queen) can be booked via the link.


Vista rooms are a great value and include daily complimentary continental breakfast for two in the resort restaurant, El Meson, (a $30 value per day) plus reserved seating at the pool, complimentary pool snacks, beverages, afternoon snacks and tequila tasting in the lounge and more. Vista rooms are located on higher floors in the hotel.

Rollaway beds may be reserved for $37.50 plus tax, per stay (not per night).  Please ask the hotel for their policy regarding adding a rollaway bed to your room.

Sleeping room rates are quoted in US Dollars exclusive of applicable state and local taxes, fees and assessments. In the State of Baja California Sur currently government tax is 16%, lodging tax is 3% and service charge is 10%, all are subject to change without notice.

Government tax of 16% will be DEDUCTED from your room folio once copies of immigration cards and passports for your party are provided to the BEMA registration desk. See below.

The service charge is a union contracted fee which covers all porterage, bellman and housekeeping gratuity as well as all other non food and beverage gratuities such as front desk and public areas. Room rates listed above are available to BEMA guests 3 days before and 3 days after the program dates.

Sponsorship Opportunities

Sponsorship Opportunities

As a featured sponsor, your company would be prominently featured in front of a crowd of nearly 400, many of whom are part of your target market. We believe Convention 2018 is a great fit and would be an outstanding opportunity to raise your brand’s awareness.

Convention Attire Examples

Below are examples of the attire recommendations for the event.

Resort Casual Attire – Women

Theme Dinner Attire – Women

Resort Casual Attire – Men

Cancellation Policy

Cancellation Policy

Cancellations received in writing by close of business on Friday, June 8th, 2018 will be refunded less a 5% cancellation charge. No refunds will be issued for cancellations received after Friday, June 8th, 2018.