baking convention 2018

June 19-23, 2018 | Hilton Los Cabos

BEMA’s Convention combines unique networking opportunities like BEMA Connect, insight from the industry at customer panels, and family events to create connections that better our  business and the industry as a whole.

  • Customer Panel | Chinese Baking Industry
  • Customer Panel | Latin American Baking Industry
  • Customer Panel | Donuts
  • Customer Panel | Sweet Goods & Snacks
  • BEMA Connect – 1 to 1 meetings between bakers and suppliers


Between these valuable info sessions, we’ll gather for the industry’s most unique networking events like BEMA Connect, one-to-one business meetings speed-dating style; small group dinners with bakers, a golf tournament and special events.

We’ll also take time out for BEMA Gives Back. Our families will spend the morning organizing books, medical supplies, school supplies and building bunk beds for local agencies in Los Cabos.

Speakers and Baker Guests

Speakers and Baker Guests

Convention strengthens the connections among industry leaders by making time for insightful dialog. At the 2018 Convention, you can hear from customers on these topics:


China Baking Industry: Mark Bendix, Bimbo QSR | JJ Wu, Mankattan |Hao Liang, Hanbao One Food Co. | Huang Guang & Miao Li Ping, Weiduomei Foods


Latin American Baking Industry: information from Grupo Bimbo representatives on market & consumer trends and how BEMA members can support production requirements.


Sweet Goods Panel:  Jonathan Robins, Robins Bakery | Brian McGuire, Original Desserts | Paul Chan, Krescent Plus


Donut Panel: Dave Hipenbecker, Hostess | John Dairman, Donut Peddler | Bruce Pronschinske, Kwik Trip


Baking Industry Forum (BIF) – Lean Manufacturing

BIF members attending: Brandon Heiser, Roskam Baking | John Mulloy, 151 Foods | Mike Porter, Genesis Baking Company | Audrey St. Onge, SK Foods | Karl Thorson, General Mills | Pat Wilkens, Highland Baking


Guests attending
All bakers will be in attendance at BEMA-Connect, small group dinners and BEMA networking events

  • Jesper Albertsen, Lantmannen-Unibake
  • Al Cason, Bud’s Best Cookies
  • Keith Collier, Kings Hawaiian
  • Rich Holland, Tree House Foods
  • Bill Quigg, Richmond Baking
  • Ramon Rivera, BBU
  • Jeffrey Teasdale, Pepperidge Farm, Inc.
  • Jeremiah Tilghman, Canyon Bakehouse
  • Dave Watson, Campbell Soup Company; Pepperidge Farm
  • Richard Ybarra, Publix
  • Robert Young, Aryzta

Convention Agenda

BEMA Connect & Small Group Dinners

BEMA Connect & Small Group Dinners

BEMA Connect – One Member, One Baker – Connecting
Friday, June 23   9:30am – Noon

BEMA Connect introduces bakers to suppliers they aren’t currently working with and matches the baker’s needs with BEMA members’ specific solutions.  Speak one-on-one with bakers, speed dating style at this popular event. Registration opens May 8.  Convention attendees must register by May 1 to participate in BEMA-Connect.


Small Group Dinners with Bakers
Thursday, June 21   7:00pm – 10:00pm and Friday, June 22   7:00pm – 10:00pm

Take time to connect with customers over a good meal.  On Thursday and Friday night we’ll organize groups of bakers and suppliers – spouses/guests included – to enjoy local restaurants. BEMA takes care of all the details giving you the freedom to enjoy the night.  Registration opens May 8.  Convention attendees must register by May 8-11 to participate in Small Group Dinners.

Special Events

Networking Activities & Events

Welcome Reception
Tuesday, June 19   5:30pm – 7:00pm

BEMA Board of Directors invites you to attend the welcome reception to have an opportunity to relax with your colleagues, meet 1st time attendees and catch up with old friends and their families.


First Time Attendee Adventure
Wednesday, June 20   1:30pm – 4:30pm

All first-time attendees are invited to join this afternoon adventure and get on the fast track to connecting with your colleagues at Convention.


Theme Dinner:  ¡Celebrar Mexico!
Wednesday, June 20   6:00pm – 10:00pm

Get ready to celebrate all things Mexico! Enjoy traditional music, dance and food. Experience a Mexican marketplace and meet local craftspeople. All around the Hilton’s beautiful Dolphins pool.


Chairman’s Dinner – on the beach
Saturday, June 23   7:30pm – Midnight

Our 2018 Chairman’s Dinner is also our 100th birthday party!  Celebrate our first century and usher in the next while enjoying dinner and dancing on the beach.




We are shaking up tours a little this year!  First – you can book on two afternoons – Wednesday and Thursday. Next – you’ll book directly with Cabo Adventures, a first-class, local tour company – they are offering a 15% discount for BEMA members.


Activity availability for BEMA tour sessions is limited and offered on a first-come, first served basis.  Please book early for best selection with the BEMA groups on Wednesday and Thursday afternoon. Additional activities are available through Cabo Adventures’ regular daily bookings. You may book directly through them for additional days and times.  Please keep in mind that BEMA business sessions, golf tournament are held in the morning and that BEMA hosts events in the evening; plan your activities accordingly!

Click here to download a PDF brochure about these activities.

Dolphin Swim, Ride, Encounter

Dolphin Swim (40 min)
Departs 2:00 PM and Returns 4:30 PM
Adult - $160.65, Child - $84.15
Dolphin Swim and Ride (30 min)
Departs 2:00 PM and Returns 4:30 PM
Adult - $135.15, Child - $84.15
Dolphin Encounter (20 min/non-swimmer)
Departs 2:00 PM and Returns 4:30 PM
Adult - $101.15, Child - $84.15

Off Road Adventure

Off Road Adventure
Departs 1:00 PM and Returns 5:30 PM
Price based on riders - $199 - $399

Outdoor Adventure - Zipline/Rappel

Outdoor Adventure - Zipline/Rappel
Departs 12:30 PM and Returns 5:00 PM
Adult - $109.65, Child $84.15

Snorkel, Kayak & Paddleboard

Snorkel, Kayak & Paddleboard
Departs 1:00 PM and Returns 5:00 PM
Adult - $72.25, Child $55.25

Luxury Day Sail

Luxury Day Sail
Departs 12:30 PM and Returns 5:00 PM
Adult - $92.65, Child $84.15

*Return times are approximate.

To book your activity on BEMA ACTIVITY DAYS

Call or email Mark Watson or Fernando Gomez

Phone:  011+624 173 9500 Ext. 220

Email or

Cabo Adventures Website

Reservation Policy/Cancellation Policy/Restrictions


Guests will be sent a secure credit card authorization form to complete and return to Cabo Adventures to guarantee their reservations.


  • Cancel 24 hours or more before your scheduled tour – no charge
  • Cancel 12 to 24 hours before the tour – 50% charge
  • Cancel less than 12 hours before the tour or no show – 100% charge


  • Expectant mothers are not permitted on any tour/activity.
  • Dolphin Programs. Each child 9 years or less must be accompanied by a paying adult in the water. Cameras not permitted in the pool areas
  • Off road adventure. Minimum age to drive is 18 years. Guests must produce a valid driving license. $30usd insurance fee to be paid on arrival per driver. Cameras not permitted during the tour
  • Outdoor adventure. Minimum age to drive is 18 years. Guests must produce a valid driving license. $25usd insurance fee to be paid on arrival per vehicle. Cameras not permitted during the tour. Max weight 265lbs / 120kgs
  • Snorkel & Sea Adventure. Max weight limit 265lbs / 120kgs
  • Luxury Day Sailing. Guests must remove footwear before boarding

Golf Tournament

Golf Tournament

The BEMA Cup Golf Tournament, Cabo Real Golf Course

With great views of the Sea of Cortez, you’ll enjoy the course and the company at the annual BEMA golf tournament.  This scramble incorporates some fun rules to even the playing field.  Register for golf when you register for Convention.  BEMA’s Golf Tournament will be held in the morning on Tuesday, June 19, the first day of our meeting. Please plan your travel accordingly.

How To Deduct Value Added Tax (VAT)

How To Deduct Value Added Tax


As a member of a group meeting for business in Mexico, your VAT (value added tax) charged to sleeping room rental fees can be deducted from your folio after the following items are provided to BEMA.  This will save you 16% per night.  To have the VAT deducted you MUST provide the following to the BEMA staff upon check in at THE BEMA REGISTRATION DESK:

      1. Copy of the Immigration Form* for EACH person, regardless of age, travelling with you.
      2. Copy of Passport for each person, regardless of age, travelling with you.

We can make copies of your passports and immigration cards at the BEMA registration desk and have extended hours to do so. Please bring them with you when you pick up your welcome packet and badges.

Does not apply to citizens of Mexico.

*The Immigration Form is provided either on your flight before you land in Mexico or at the immigration plaza at the airport. You will fill one out for EACH person in your party regardless of age. Immigration officials will give you the bottom portion of the form as you pass through their station.  KEEP THIS – BEMA WILL MAKE A COPY OF THIS FORM AND YOUR PASSPORTS UPON ARRIVAL AT THE HOTEL. You will be asked for the form again at the airport upon departure. 

BEMA Gives Back - Service Event

BEMA Gives Back – Service Event

Throughout BEMA’s history, we’ve been driven by giving back to the industry and to the larger community.  This year BEMA families will get a chance to participate in BEMA’s first service day. We’ll help local agencies in Cabo with school supplies, first aid supplies, shoes and even bunk beds. After a simple breakfast on Saturday, everyone can pitch in!

Hotel Rooms & Rates

Hotel Rooms & Rates

The BEMA hotel block is now closed. Please contact the hotel directly for availability and rates.

Hilton Los Cabos Beach and Golf Resort
Los Cabos, Mexico
Hotel Phone (dialing from US): 011 52 624-145-6500
Reservations (BEMA): 011 52 624-145-6598  – Mariana Gonzalez or Damariz Ruizsouza

2018 Convention Sponsorship Opportunities

As a featured sponsor, your company would be prominently featured in front of a crowd of nearly 400, many of whom are part of your target market. We believe Convention 2018 is a great fit and would be an outstanding opportunity to raise your brand’s awareness.